Google AdSense Case Study-Science daily.Com

Major scientific breakthroughs from universities and research institutions used to be well-kept secrets, known only to top scientific journals. That is, until 1995, when Dan Hogan launched ScienceDaily magazine (www.sciencedaily.com). Soon after Hogan began publishing daily news headlines and stories on topics such as science and technology, health, and the environment, he was inundated with requests from PR staffs at research organizations. They wanted to share their scientists' discoveries with the general public by posting press releases and news articles. Right from the start, Hogan's daily science news site was a hit.

Challenge


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"Google provided great suggestions for ad format and placement, helping us optimize our results."

Dan Hogan
Owner
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To leverage his success in publishing, Hogan began searching for ways to garner advertising revenue. He tried a variety of online advertising networks but came away disappointed. "We tried other ad networks, but the ads weren't very targeted, so earnings were low," says Hogan.

This unsatisfying outcome led Hogan to explore contextual advertising in depth. He heard about Google AdSense on forums and Internet news sites and was interested because its sophisticated contextual matching seemed ideal for ScienceDaily.com, a content-rich site.

Hogan tried Google AdSense for content, filtering ads for suitability based on reader feedback. A large segment of readers are young high school students preparing reports for science class, but other visitors vary. AdSense gives Hogan a high level of content control to ensure that ads are scientific and tasteful to appeal to a mix of readers.
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Google AdSense Case Study

Google Adsense - Source of Revenue at no Cost

Google AdSense is easy to install on a web page or blog and constitutes additional source of income without spending anything. You have to apply on-line for Google AdSense Program and generally approval comes from Google within two days. Those having AdWord account can use AdWord e-mail address and password for AdSense account also. After acceptance of application, Google confirms creation of your Adsense account thru e-mail. You get a code for AdSense text ads and another code for AdSense search. These codes are to be installed on web page or blog and within minutes the page will start displaying ads from Google, and a Google search bar. AdSense is available in dozen languages worldwide.The code for AdSense can be placed on any of your web pages. I think placing it on your blog will give you distinct advantage because blogs have several points in their favor. They are easily indexed by search engines. Recently two of my simple blogs were indexed by Google within 2-3 days of submission of URL's which I think is quite fast. With Yahoo! it is even easier - just add the URL of your blog to your My Yahoo page and Yahoo! will start accessing it immediately. GoogleAlert is a free tool that can be used to know when your blog is indexed by Google.You can have your blog up and running in minutes free of cost from several sites that provide this service. I personally use blogger.com. With blogs you do not need to worry about designing websites, registering domain name or hiring web site hosting service. You simply write your content on the blog and it is ready for publication.

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Latest Google Ad Manager

Want to integrate your AdSense account with Google Analytics for more in-depth reports? Fill out our interest form, and we may be able to enable the feature earlier for you.

Your introduction to Google Ad Manager (Part 2 of 2)
Earlier this week, we provided a basic introduction to Google Ad Manager to help you determine whether the product is right for you. If so, we hope that you've signed up for an account to help you manage your ad inventory. As you begin using Ad Manager, we'd like to give you some tips and instructions to help you on your way.In addition to the tips below, we'll be hosting a Getting Started with Google Ad Manager Webinar on April 21st at 11:00 am PDT, where we'll give a live demo of Ad Manager, share best practices, and help you get started.
Sign up at:https://googleonline.webex.com/googleonline/onstage/g.php?t=a&d=570486361.What terms do I need to know in my Ad Manager account?With Ad Manager, you'll manage all of your inventory according to the following terminology:
Ad Slot: This is the most granular inventory component, and represents the location of an ad. It's the equivalent of an ad unit in AdSense. For instance, you can set up an ad slot for the top banner on your pages.
Placement: This is a publisher-defined collection of ad slots, and represents inventory to be sold. In AdSense, this is the equivalent of an ad placement . You should include at least one ad slot per placement, as campaigns are all linked to a placement. For instance, you can create a placement for all of your ad slots on your sports pages, or the top banners on all pages of your site.
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52 Ways To Monetize Your Photos

52 Ways To Monetize Your Photos
Got a hard drive full of pictures?
Wish you had a bank account full of cash?
If you’ve got good photos, you’ve got an opportunity to make some useful extra money.
Here are 52 ways to monetize your images. (And keep reading the Photopreneur blog for details on them…)
1. Give business people Moo cards.Turn your photos into mini-Moo cards and market them as unique intros forbusiness people who think they’re unique.
2. Become a paparazzi!Snapped a celebrity doing a walkabout? Scoopt finds buyers for newspictures… and a model eating is always news.
3. Put a mouse on an imageZazzle is one site that lets you put a photo on a mousepad and sell it throughtheir store…
4. Create a photography book…and Blurb makes it a breeze to publish your photos in a book and sell it toadmiring fans for a profit.
5. Create a specialized photography bookIt’s nice to put your favorite images in a photography book; it’s nice moneywhen you put your kid’s school soccer team in a book and sell it to theirparents.6. Give MySpace users unique pagesIt’s hard to stand out on MySpace and other networking sites… unless you’vegot some very special images. So contact networkers and offer them yours.
7. BritePic your picturesBritePic lets you put a floating ad on your images when users mouse over –you earn even if the pictures aren’t on your website.
8. Blog about your pictures… and get paid for itGoogle’s AdSense program is giving many bloggers a handsome income. Putyour images on a blog, discuss them and earn from ads.
9. Find local distributors for your local imagesEven simple pictures sell well when people recognize them. Get your local

SQLData RSS Reader

SQLData RSS Reader

What is RSS?
RDF Site Summary (RSS) files, based on XML, provide an open method of syndicating and aggregating Web content. Using RSS files, you can create a data feed that supplies headlines, links, and article summaries from your Web site. This site is an aggregation of RSS content using SQLData XML technologies.
What is the RSS News Reader?
SQLData RSS Reader is a browser-based tool for accessing news feeds in RSS formats. The tool allows you to browse available news services and read news summaries online. Current implementation supports RSS 0.91, 0.92 and RSS 1.0.
How to use the RSS Reader?
You can use any one of the following methods to read news online:
Click on links on the left panel to read news feeds.
Use the Service Index to look up available services.
Get news feed using the forms below.